Hard-to-Keyword
RSS FeedI'm Eric Cheung, a product manager working on agentic commerce at eBay, previously at Google Shopping. I write about Hard-to-Keyword demand: the shopping intent people never typed into a search box. Views are my own.
Start with The "Hard-to-Keyword".
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The "Hard-to-Keyword"
Updated:Typed search queries are survivors. Twenty years of e-commerce trained buyers to shrink what they wanted into whatever the product index could match, and the rest never reached the logs.
Recent Posts
Hello shoppers, welcome to the world of harness
Everyday shoppers will need a harness for their AI shopping agents. Why confirming every purchase won't work, and why payment, marketplace and agent each own part of it.
Personal Agent Protocol: Only 4 of 21 company design partners are retailers
Banks, insurers, cable companies and an airline signed up for Meta and Sierra’s new standard. That says a lot about where personal agents go after checkout.
Retailers Are Fighting Over Agentic Checkout. The Land Grab Is Upstream in Hard-to-Keyword.
Agentic commerce got three Wall Street Journal stories in four days. Two CMO Today pieces on Oct. 2 mapped how retailers are handling AI shopping agents. A C...
Muse, UCP and ACP check out three different ways. Merchants get the same deal from all of them.
Meta, Google and OpenAI each built a different way for AI to buy things. For merchants, the deal is the same. What really differs is where the demand starts.
Agentic Commerce is going to see more "lean-in" behaviors from consumers
Updated:A sourced, chart-by-chart look at how human behaviors are shifting to be more engaged with the devices since AI chat, live shopping, and AI search assistants took off.