Microsoft makes UCP-ready feeds generally available in Merchant Center in the US
- GA: UCP feeds, US
Microsoft makes UCP-ready feeds generally available in Merchant Center in the US
Microsoft Advertising made support for UCP-ready product feeds in Microsoft Merchant Center generally available to everyone in the US. The feeds supply structured product data that Microsoft Copilot uses to surface catalogs, and Copilot Checkout settings went to beta participants.
Related essays and timeline events
Google rolls out UCP-powered direct checkout to shoppers in Canada
Google began rolling out direct checkout powered by the Universal Commerce Protocol to Canadian shoppers in AI Mode.
Shopify brings Shop Pay checkout into Muse, Claude Duet and Instinct
Shopify's Fall '26 Edition added Shop Pay checkout inside third-party personal AI agents, starting with Meta's Muse, Anthropic's Claude Duet and Instinct, without sharing the card with the agent.
Google starts rolling out Universal Cart in Search and Gemini in the US
Google began rolling out Universal Cart, a cart that holds products from several retailers, in the US across Google Search and the Gemini app.
TikTok adds an AI shopping assistant and UCP-based one-click checkout to ads
TikTok introduced two agentic commerce tools for brand ads: Shopping Assistant, an AI chat that answers product questions from merchant-provided information on the ad's product page, and Buy Direct, a native checkout with one-click purchase using stored payment methods and saved addresses.
Shopify lets browser agents read, update and submit checkouts through WebMCP
Shopify added WebMCP tools to its checkout so browser agents can read and update a buyer's active checkout session.
Get the next one by email
Original essays on Hard-to-Keyword demand and agentic commerce, plus key protocol milestones. No spam.