Adobe: AI traffic to US retail sites up 393% as product pages score 66% readable
- AI traffic: +393% YoY
Adobe: AI traffic to US retail sites up 393% as product pages score 66% readable
Adobe Digital Insights reported that traffic from AI sources to US retail sites grew 393% year over year in January through March 2026, and that AI-referred visits converted 42% better than non-AI traffic in March. In the same report, its AI Content Visibility Checker found that LLMs could read 66% of individual product pages on average, against 75% of homepages.
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