Amazon, Meta, Microsoft, Salesforce and Stripe join the UCP Tech Council
- 5 new members
Amazon, Meta, Microsoft, Salesforce and Stripe join the UCP Tech Council
The Universal Commerce Protocol project announced that Amazon, Meta, Microsoft, Salesforce and Stripe joined its Tech Council, which reviews contribution proposals and steers the spec. They join founding members Google, Shopify, Etsy, Target and Wayfair.
Related essays and timeline events
Google rolls out UCP-powered direct checkout to shoppers in Canada
Google began rolling out direct checkout powered by the Universal Commerce Protocol to Canadian shoppers in AI Mode.
Shopify brings Shop Pay checkout into Muse, Claude Duet and Instinct
Shopify's Fall '26 Edition added Shop Pay checkout inside third-party personal AI agents, starting with Meta's Muse, Anthropic's Claude Duet and Instinct, without sharing the card with the agent.
Google starts rolling out Universal Cart in Search and Gemini in the US
Google began rolling out Universal Cart, a cart that holds products from several retailers, in the US across Google Search and the Gemini app.
TikTok adds an AI shopping assistant and UCP-based one-click checkout to ads
TikTok introduced two agentic commerce tools for brand ads: Shopping Assistant, an AI chat that answers product questions from merchant-provided information on the ad's product page, and Buy Direct, a native checkout with one-click purchase using stored payment methods and saved addresses.
Shopify lets browser agents read, update and submit checkouts through WebMCP
Shopify added WebMCP tools to its checkout so browser agents can read and update a buyer's active checkout session.
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