Amazon merges Rufus and Alexa+ into Alexa for Shopping with agentic buying
- Product launch
Amazon merges Rufus and Alexa+ into Alexa for Shopping with agentic buying
Amazon introduced Alexa for Shopping, which combines Rufus and Alexa+ for US customers on the Amazon app, website and Echo Show. It keeps Auto Buying at a set price and uses Buy for Me to complete purchases on other retailers' sites with the customer's primary address and card.
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