Amazon tests Buy for Me, an agent that checks out on other brands' sites

• 3 Apr, 2025

  Beta

  Amazon tests Buy for Me, an agent that checks out on other brands' sites

  Amazon began testing Buy for Me with a subset of U.S. app customers, for products Amazon does not sell itself. Using agentic AI built on Amazon Nova and Anthropic's Claude models, Amazon completes checkout on the brand's own website by passing the customer's encrypted name, address and payment details.

  • Checkout

  Source: About Amazon ↗
  • Earlier: Amazon launches Rufus, a shopping assistant trained on its catalog, in beta
  • Earlier: Amazon merges Rufus and Alexa+ into Alexa for Shopping with agentic buying

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