Amazon launches Rufus, a shopping assistant trained on its catalog, in beta
- Beta
Amazon launches Rufus, a shopping assistant trained on its catalog, in beta
Amazon put Rufus, a shopping assistant trained on its product catalog and information from across the web, into beta for a small subset of U.S. customers in its mobile app. Rufus answers product questions and makes comparisons and recommendations inside Amazon's own store, and Amazon renamed it Alexa for Shopping on May 13, 2026.
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