Topic: Retail Media
All the posts on the topic "Retail Media".
Google makes Merchant Center AI performance insights generally available
Google made AI performance insights in Merchant Center generally available as part of its holiday agentic commerce updates.
OpenAI tests Sponsored Agents inside ChatGPT ads
OpenAI began testing Sponsored Agents, which let a user start a labeled conversation with a business's agent after clicking an ad in ChatGPT.
ACES study finds AI shopping agents show position bias and penalize sponsored tags
Researchers posted a study to arXiv that uses ACES, a provider-agnostic framework, to audit how AI agents choose products in a simulated marketplace.