Visa and Cloudflare release Trusted Agent Protocol so merchants can verify AI agents

• 14 Oct, 2025

  Protocol launch

  Visa and Cloudflare release Trusted Agent Protocol so merchants can verify AI agents

  Visa released the Trusted Agent Protocol, developed with Cloudflare, so merchants can tell approved shopping agents apart from malicious bots. Built on HTTP Message Signatures, it uses agent-specific cryptographic signatures to carry agent intent, consumer recognition and optional payment data.

  • Payments
  • Checkout

  Source: Visa Investor Relations ↗

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