OpenAI drops in-chat Instant Checkout and expands ACP to product discovery

• 24 Mar, 2026

  Merchants own checkout

  OpenAI drops in-chat Instant Checkout and expands ACP to product discovery

  OpenAI said merchants can now use their own checkout flows from ChatGPT instead of its in-chat Instant Checkout, and that it is focusing on product discovery. It is extending the Agentic Commerce Protocol so merchants share product feeds and promotions, with Target, Sephora, Nordstrom, Lowe's, Best Buy, The Home Depot and Wayfair already integrated for discovery.

  • ACP
  • Checkout

  Source: OpenAI ↗

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